Brand guidelines

Edition 01 · November 2026 · Own brand of Lionparts LLP.

Typefaces, the background colours, the icon, clear space and minimum sizes were drafted for this edition rather than supplied with the brand. They are marked proposed below and are not yet approved.

The marks

Lockup
The default. Minimum 140 px wide.
Wordmark
Narrow spaces. Minimum 110 px.
Symbol
Avatars and icons. Minimum 24 px.

Clear space is the height of the letters in TRAILSTRIKE, on all four sides. Nothing enters it. Full colour on light: Graphite mountains and TRAIL, Amber STRIKE. On dark: white mountains and TRAIL, Amber STRIKE. Do not recolour the two words, stretch the mark, or remove the slant.

Colour

Amber is the accent and never the ground for body text. CMYK is not yet on file.

Type

Keep the slides cool

Chakra Petch · headlines · 600, 700, italics · proposed

Rail-mounted hardware for low-snow trails and hardpack.

Sarabun · running text · 400, 500, 600 · proposed

Both are under the SIL Open Font License. The logo letters are drawn and come from neither face.

Voice

TRAILSTRIKE in the logo, TrailStrike in a sentence.

No tagline is on file, so none is used. Positioning: hardware for low-snow trails and hardpack: keep the slides cool and the track running clean.

Files

Every mark in four inks, each as SVG, PNG at 2000 px and PDF. The guidelines PDF has the full set.

Still to confirm

David Rutström, Head of EMEA & B2B, Lionparts LLP · david.rutstrom@lionparts.com